The Halo Effect Book Review – Phil Rosenzweig

“The Halo Effect Book Review – Phil Rosenzweig

Read the Profile of the first female billionaire Nguyen Thi Phuong Thao (the owner of Vietjet Air) in the newspapers all see the details: “One day of the female billionaire starts at 5 am and ends at 2 pm. both of you go on business with … ”

Ms Nga (owner of SeaBank) is a very detailed and dedicated person who works with the staff and works with “extremely high” intensity.

The pressure of a big CEO’s job, which only sleeps for 3 hours / day, only supersedes. Writing so as to encourage young people to be enthusiastic & determined to fight in the work is true, but through that, to explain the success of Thao / Nga, I think there is little basis.

I personally know many of you are very successful, taking a nap until 3pm.

The desire to succeed & know the way to that is a legitimate wish. Of course, to know about the success of the starting point must study the successful people. So the book of enrichment is higher than the mountain, confused about which books to name …

It’s fair to say that there are really good books, like “7 Habits of Highly Effective People” by Stephen R. Covey; was voted by Forbes magazine as one of the best self-help books of all time.

Surprisingly, after nearly 30 years since publication with many millions of elite readers around the world, it seems that people do not become “successful” or “effective” than before.

The main problem with self-help books is to confuse causes and results. Studying and observing successful people, we see that they have many manifestations and characteristics: hard-working people, big-thinkers / think-ups, successful people who use things, successful people read books, people success or play with other successful people ….

But to draw conclusions and formulas to guide “juniors” not yet successful, the question needs to be asked: what creates what?

By sleeping only 3 hours / day that Ms. Thao created Vietjet, or because the work of a CEO made her only 3 hours / day to sleep?

“Think big” is it successful or successful, then is it possible to think big / think far away?

His success thanks to “relationship” with many successful people; Or is it successful, so is it possible to play with “big dogs”?

There are many scientific studies showing that college students make more money than those who only finish level 2 / level 3. Poor people also have to run for Teo to go to university. It is too obvious, everyone can see that the majority of universities are richer than universities … But the nature may be because people who enter university are more intelligent, so later they will earn more money. , not by university. You don’t go to college, but because there’s a smarter / faster nature than those who still make money or succeed.

Recently, a sister confided on social media: “Everyone tells girls to be confident and beautiful. But people must be beautiful to be confident! ”.

In the sky, I realized how much time it would take to catch up early as this sister

Phil Rosenzweig wrote a great book: “The Halo Effect”

Phil started with the question, why did so much effort work on successful companies to learn lessons and experience for corporate governance? But the practical effect is very limited.

Some projects such as: In Search of Excellence, Good to Great … are very famous in the management / business leaders. These works are all years of research, in thousands of big and successful companies in the world, drawing and summarizing the “best practices” that these players / stars are implementing.

These books have been and are still bedside books for CEOs; A lot of seminars, workshops … for senior leaders from Europe to Asia. But sad reality is not only for companies that apply but not many people become “excellence”, but even the list of “great companies” is listed in these studies … only 5-7 years after some The word “great” goes “good”, most don’t even get “good” & disappear.

The organizational structure is still the same, strategy / strategy is unchanged, human / leadership is intact … even experience and many aspects are even better. So what is the reason for the failures?

These classics largely summarize the organizational causes of good or great thanks to several factors such as:

• Good leadership (charismatic leaders; leader who “eat last”)
• Good culture (strong culture)
• Interested in people (care deeply about employees & customers; decide who first and then What or How ….)
• Good strategy (good strategy)

Phil Rosenzweig points out that the main problem of these studies is The Halo Effect. The authors focused on studying successful companies, but if they took the time to study even those that failed, they would see a lot of “failure” that had those characteristics.

Google, Apple … often voted as “best place to work”: Lamborghini parking lot, lunch canteen with michellin chef serving Sushi; There is a gym and sauna area near the office … Thanks to the concern that people are great or by giants / hands, can they be interested and attract many talented people? That is a more thorough question.

Seeing a phenomenon that appeared and repeated several times since then deduced some kind of causal relationship … it was probably a bit hasty. Just like when doing statistics, seeing GDP growth and increasing the number of prostitutes (perhaps due to the impact of rising spending on entertainment needs) – the conclusion that prostitution is the source of prosperity (once there is debate among UK economists.

If “self-help” and best-sellers are mostly affected by “Halo Effect”, what is the secret and the way to long-term success for individuals and organizations?

Invite the doctors to read The Halo Effect, or take the time to wait for Meraki in another future review section.

(From Meraki)